You may well have decided that the traditional hold music and message model is not right for you. You’re looking to grab your audience’s attention in a whole new way.
Here at Holdology, our research has shown us that humour has the power to create the strongest memory. Not convinced? Think about your favourite line from a funny movie or TV programme? Came to mind fairly quickly didn’t it? Now think about a line from a documentary or news programme – not so simple!
A funny hold system has additional benefits too. Callers are much more likely to tell their friends about it, which means new customers will be calling your company, which of course leads to even more opportunities to do business with new people.
There are plenty of options available, from having your messages read by impersonators, through to our personal favourite – Ads in the Wrong Genre, where we take your company, and produce a series of radio commercials which – on the surface – simply don’t make sense, and as such, force the listener into paying just a little more attention.
How about a garage with a classic French perfume commercial? An accountant with an advert better suited to running shoes? Or a printer running a three day music festival? These adverts can run back to back or placed at random positions in between your regular messages. Take a listen to a few examples here and to listen to them all on their very own YouTube Channel, click here
CartopiaCartopia are your car concierge. Whether you're buying or selling a car, you really don't need to look any further than these guys.
Their CEO and Founder - Nikki, is a huge fan of Wrong Genre and asked if we could create a romcom trailer for him. Not only that, but he asked if he could have a cameo, and who are we to say no.
Check them out at www.iamcartopia.com
And for #Adsinthewronggenre for your business, visit www.pauljrose.co.uk/wrong-genre
The Print TeamThe Print Team have been providing all manner of print services since 1979. They're based in Golders Green in London NW11 and pride themselves on their speedy turnaround and exquisite attention to detail.
Their owner has often shown an interest in this particular genre of advert, ever since he heard the ad for the Pure Bliss Day Spa, and as that was a completely made up business, it seemed only fair to return to a favourite for this advert.
Check out The Print Team at www.theprintteamgg.com and, as always, tell them that it was this ad that brought you there.
B&C Security ServicesB&C Security Services provide safes, shutters, CCTV and all things to keep your homes and businesses secure, as well as being top quality locksmiths too.
You can check out everything they can do for you at www.no1locksmiths.co.uk
What they absolutely do NOT do, is make a mean barbecue sauce, which is why this advert makes less sense than most.
For your own Ad in the Wrong Genre, visit www.pauljrose.co.uk/wrong-genre